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The international appeal of K-dramas
It’s easy to see why K-dramas, Korean television shows with soap opera appeal, weren’t popular before now—because it was really hard to find them in English. Today, the biggest North and South American K-drama platform, DramaFever, has taken care of that, and seen firsthand how many people are tuning in once they’re able to do so.
“I don’t think this vertical is super popular because folks all of a sudden decided that Korean culture is a cool thing,” said Rena Liu, General Manager of DramaFever. “I think a lot of this has to do with the stories K-drama tells.”
What kinds of stories? Love stories—just like with manhwa.
“K-dramas focus primarily on the relationship of the leads,” said Liu. “There’s a very interesting world that can be built around this storyline: it can be fantasy, it can be history. But what makes us stand out from a content point of view is we focus on the development of the lead characters’ romance. That, coupled with interesting world-building, offers a reason for fans to get really interested in and ‘ship’ the characters. That, in a nutshell, is the secret sauce of our content.”
Some of the most popular titles include I’m Not A Robot, the tale of a high-tech love triangle; and Running Man, in which Korean actors compete in wacky challenges.
Today, 2 million active users watch 40 hours of content on average a month using the DramaFever app. But that number is about to climb now that the app has partnered with streaming media aggregator VRV, which will drop it in front of its existing audience.
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Source link : Forbes
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